Old Webinars Are DEAD! Demo-Webinars
are outperforming every single funnel in the
info-product industry right now.

The problem with regular webinars:

I'll be very honest, the regular webinar model still works well. But the problem is that most people don't know how to set it up correctly. Bounce-rate on emails through the roof, landing on spam, high error-rate on SMS, poorly created nurture sequences with low open-rate, and so on.

Most people in the space do not know how to create proper pre-webinar infrastructure, both on the nurturing side as well as the media-buying side which is critical. They don't know how to setup campaigns properly, or even which conversion event to optimize for, they run broad lead campaigns with pixel-only tracking. They don't account for qualified leads in any step of the funnel, they use broad placements with Advantage+ and they don't pay attention to simple things like timezone matching and segmenting ICP via proper ad communication.

These lead to an unavoidable low show-up rate, low interest, low booked calls, low show-up rate, and low close rate.

Furthermore, most people simply aren't up to date in the latest webinar lead capture strategies and actual slide presentation strategies that are currently working in the market, and that's a full time job.

If done correctly, a regular webinar funnel would work. But most people don't do it correctly, that's why they get poor results from them.

Why Demo-Webinars work so well:

The proprietary systems that I apply in these funnels came mostly from doing $10,000,000+ info-product launches with Iman Gadzhi and other 9 figure info entrepreneurs.

During the period in which I worked within these companies (Educate for example), I learned their entire backend process to ensure healthy show-up-rate metrics and conversion optimization techniques for launches, and then I applied these to webinars.

(I obviously cannot disclose what these are here, but happy to go over some during a call.)

However, these are strictly for pre-webinar metrics. During the actual webinar, I apply something entirely different that I built from scratch (which then got copied by some webinar influencers.)

I say influencers on purpose, because I know for a fact they're not getting results for their clients, and most of them regurgitate whatever I post on their Instagram, pretending that they came up with it -But that's besides the point.)

In October 2025, I was running an A/B test for a client and I noticed that the presentation in which we showed the attendees in real time how our method worked, the pitch CTR was dramatically higher. We then optimize this further and further and I ended up calling this webinar slide: Demo-Webinar.